Wednesday, 22 June 2016

The Process of Construction

We used the newly taught software Photoshop to create an album front cover. I applied the techniques we had learnt in class and watched further videos on 'YouTube' to help me be inspired. I found gained most interest in the technique of layering, and therefore I embraced this skill in my album cover. 

The process surprisingly planned out successfully. Primarily, I sketched my initial ideas onto paper before beginning to edit on Photoshop. I sketched a few ideas and the idea that was mostly being forced, included the concept of overflowing colours, such as watercolours and interesting shapes. After considering an engaging idea, I started by creating a new document importantly remembering to change the width and equally the height to 8 millimeters.  I also notably altered the resolution to 296 as I recalled a good pixilation and quality of a cover usually falls between the figures of 200 to 300 resolutions.


After creating a blank, new document, I completed researched and explored my initial thoughts on the Internet of watercolours and engaging shapes. I also found it a very important tip to consider a colour scheme at the start, so one knows what they are searching for; for example, I wanted to include neutral colours, such as, beiges, whites and complimentary tones of blue. During the creation of my album cover, I constantly and consistently experimented with the layering technique and finally produced a piece of work I was pleased with and engaged with. I wanted my outcome to look aesthetically pleasing to audience members.


I was determined to follow Negus’ theory; including organic vs synthetic acts in the music industry. I considered this idea throughout designing my Digi Pak and acknowledged the ideologies of each idea. I concluded my album cover most suited the conventions of a synthetic act and followed Negus’ beliefs. For instance, I purposely didn’t include my artist on the front of the pack, as I wanted a healthy growth and a naturally, flowing questionable response from viewers.

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