Evaluation Question 4: Who would be the audience for your product?

Target audience – ‘A particular group at which a product such as a film or advertisement is aimed.’

I wanted to ask some people these questions by carrying out interviews to successfully see which age range suited my thriller best and who my target audience where. I wanted to interview people as I learnt my target audience can be made up of people who have different needs and goals but are all relatively on the same level; so therefore I wanted to specifically see who would fit my thriller best by having a one to one clear interview.

I interviewed many people asking them the following questions:

 

1) How old are you?

2) What is your favourite genre of film?
3) What do you expect to see in a Thriller?

4) What is your favourite Thriller and why?

5) Would you go and see my Thriller?

I decided to ask them these particular questions as from these investigations, as I could clearly tell who was best suited for my thriller, but also I could see which age range answered similarly. It is very important to get your target audience correct, as it is a crucial element to consider. For instance, you want people who are attracted to your thriller and have interest in things happening within it. Reasons for this are simple as then the audience enjoy it and recommend it to others. However, if you get your target audience wrong, then the film won’t be successful and all the time and hard work put into it is wasted.

I decided to start with the question ‘How are you?’ as it just allows the person being interviewed to immediately give personal information and we know very clearly which age range we are dealing with. The next two questions fall together quoting ‘What your favourite genre of film is?’ and ‘your favourite thriller?’ as it lets us instantly seek what they are interested in and if their opinions and comments are similar to what we show in our thriller. Lastly, by asking if they ‘would go and see our thriller?’ lets us accurately contemplate whether that age is suitable for our thriller.

From finding out this further information I could clearly see whom my target audience is.