Pre-Production: Further Development

In the lesson today, we began by creating a plan structurally helped by our teacher Phil. My group and I understand how important and beneficial plans are in preparation for our music video, therefore throughout the pre-production aspects of our video, we will consistently be creating plans.

Closely after researching famous artists’ music videos, members of my group and I also felt it was also of need to examine previous Hurtwood videos to gain a realistic view of our feasible limits and expectation. By researching past products, we were also beneficially inspired. As well as showing interest in other videos, we were constantly considering and thinking of ideas for a third possible location for our video and further additional elements. We understand the more ideas we produce, the more options and possibilities for our video to easily be created.

For instance, we began exploring by as many Hurtwood videos as possible falling into a similar genre of music as ours. However, as my group and I are startled between ideas and haven’t permitted a secure and safe element, we feel genres of indie pop and hip hop/ house will give us a clear idea and view.

From viewing past videos, my group and I have come to an agreement that our second location (the gangster element) should be shot in an actual setting, instead of in the studio. We want our video to show contrast and different locative elements of engagement, therefore we don’t want our whole video to be shot in the studio. The previous videos have helped us realise we could possibly use an abandoned house or messed up area, however, we are still considering aesthetically pleasing locations for our third element. Similarly, from watching videos of the same genre, conventions of drummer figures aren’t associated with this genre, therefore my group and I are considering of no longer using this role.