Considering
our discussion, we had regarding Fran’s first rough draft of our CD Digipak,
she went away and firstly adapted it by incorporating images from our
photoshoot with Juli and further attempting to recreate and alter the Digipak
again after the focus group. For instance, the previous meeting as a group,
fell to a time of huge importance in order to improve our Digipak. As well as
our discussion, the feedback given from the focus group was massively significant;
for example, individuals explained they weren’t hugely fond of the snakes used on
the Digipak as they didn’t feel they were suitable and therefore looked out of
place and random. Readdressing the response, some members similarly felt the
product looked too formal and didn’t convert to the stereotypical conventions
of our genre indie/pop, instead individual’s felt the Digipak conveyed elements
of a dark and deep singer/songwriter. Due to this, Fran took into consideration
all the points and as a group we made strong decisions of allowing Fran to
experiment with adding more colour and adjusting details such as the lighting,
fonts and position of images on the Digipak to allow the product to be seen as
more fun, youthful and rebellious.
In
addition to this, Fran completed some research for ideas towards for CD Digipak
and found successful sources of potentially using coloured marbles to reinforce
our intentions. Therefore, for the front cover of our Digipak, Fran used the
software Photoshop and chose a few of the best images from the photoshoot and
from previously made marbled patterns and experimented with the technique of
layering and the erasing tool. As well as this, Fran also re-corrected details,
such as altering the colours to tones of green. She then cut around our artist,
Juli and paced her amongst the marbled background. To finish, Fran added the
name of our artist, ‘SIOUX’ using the font Futura to maintain a link across the
products.
Similarly,
for the inside panels of our Digipak, we wanted to keep it fairly basic and
simple as we felt this looked most aesthetically pleasing, clean and professional; therefore, we
placed the marbled pattern across the two inside covers. Lastly, the back panel
was quite straightforward as we knew we wanted the songs to be clear on the
back. Due to this, we made the background of a pure, jet black and placed our
Futura chosen songs on top.
After gaining
response from peers as well as Harvey and myself, were all very pleased with
the changes made and felt Fran was on the right track. Everyone felt our artist
was cut of too much and Harvey and I also felt this needed changing. For
instance, by moving the image of our artist down it will prevent her head being
chopped off and will therefore look visually better. My group and I also considered
adding a similar marbled pattern on the back panel, to allow all four panels to
flow and link, however we aren’t completely sure as we want our songs to be
clear and simple. The only comments also made were to possibly re-correct the
lighting by potentially making the images a little darker to fit with our
genre.
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