Post-Production: Finalising the video

Throughout a long process of editing and working hard to achieve the best results for our music video, Harvey completed his last session of editing our video. This session fell to a few hours of relief as well as stress as he wanted the video to come to a successful close.

Similar to this, we showed our focus group a rough draft of our edited music video which gained many positive comments as well as impressive responses and feedback. Due to this, Harvey completed a minority of changes, finalised a few aspects and lastly cleaned the cut for our video, for instance, altering the length of shots and also cutting away some aspects of footage. As well as this, the last thing the video needed was to be colour coded, similar to our inspiration from MØ’s ‘Walk This Way’ video and also for our video to be framed.

MØ’s ‘Walk This Way’ video

The changes made were small but at this final stage in production, we understood attention to detail was crucial to finish. For example, Harvey made parts of the lip sync footage longer so the audience saw her finishing her it transitioned to the next rush was shown. As a group, we embrace the time in making the video clean and professional before ending the process of editing. Similarly, my group and I examined our video closely and focused upon if our parts of footage matched with the beat of our track to prevent our video from looking messy and unprofessional.  

The last to final step was framing the video. For instance, we wanted our video to look professional and advanced, therefore we were very fond of including a filmic, black border around our product. Therefore, as a group, we lastly wanted to colour code out video as this was important and crucial to finalising our footage. For example, Harvey took control and despite the long process, he individually corrected every single shot to make it cooler and more crisp. We initially wanted to do this as we were all very impressed and inspired by the colour coding in MØ’s ‘Walk This Way’ video.

This our final video edited.